Which of the following is not one of the traditional 4Ps of the marketing mix?
Correct answer: C. People
- A. Product
- B. Price
- C. People
- D. Promotion
Explanation
The traditional 4Ps are product, price, place and promotion. People is included in the expanded 7Ps model, especially for services marketing, but not in the traditional 4Ps.
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About Marketing Basics
Marketing begins with identifying customer needs and ends with creating, communicating and delivering value through exchange. Coverage includes market research, consumer behaviour, segmentation, targeting, positioning and the marketing mix of product, price, place and promotion, with marketing distinguished from selling and advertising.
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