A target market is the group of customers that a business:
Correct answer: D. Attempts to serve through its marketing strategy
- A. Uses to distribute products to retailers
- B. Identifies only after a product is sold
- C. Excludes because of its high price
- D. Attempts to serve through its marketing strategy
Explanation
A target market is the specific customer group a business chooses to serve. It is selected after analysing market segments, customer needs and the firm's ability to compete.
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About Marketing Basics
Marketing begins with identifying customer needs and ends with creating, communicating and delivering value through exchange. Coverage includes market research, consumer behaviour, segmentation, targeting, positioning and the marketing mix of product, price, place and promotion, with marketing distinguished from selling and advertising.
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