In marketing, a customer need is best described as:
Correct answer: A. A basic human requirement such as food or shelter
- A. A basic human requirement such as food or shelter
- B. A preference shaped by culture and personality
- C. A desire supported by purchasing power
- D. A product feature offered by a seller
Explanation
A need is a basic requirement that people seek to satisfy. A want is a specific form of that need, while demand combines a want with the ability and willingness to buy.
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About Marketing Basics
Marketing begins with identifying customer needs and ends with creating, communicating and delivering value through exchange. Coverage includes market research, consumer behaviour, segmentation, targeting, positioning and the marketing mix of product, price, place and promotion, with marketing distinguished from selling and advertising.
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