Which promotional activity involves communicating with media and the public to build a favourable image without directly paying for advertising space?
Correct answer: B. Public relations
- A. Personal selling
- B. Public relations
- C. Sales promotion
- D. Direct marketing
Explanation
Public relations manages communication with the public and media to develop goodwill and a favourable organisational image. Sales promotion uses short-term incentives, while personal selling involves direct interaction with potential buyers.
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