A consumer buys a familiar brand of toothpaste repeatedly with little thought or comparison. Which type of buying behaviour is most likely involved?
Correct answer: B. Habitual buying behaviour
- A. Complex buying behaviour
- B. Habitual buying behaviour
- C. Dissonance-reducing behaviour
- D. Variety-seeking behaviour
Explanation
Habitual buying behaviour occurs when involvement is low and consumers see little meaningful difference among brands. Complex buying involves high involvement and significant perceived differences, whereas variety-seeking involves switching for change.
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