A firm uses one marketing programme for the entire market without distinguishing among customer segments. Which targeting approach is this?
Correct answer: A. Undifferentiated marketing
- A. Undifferentiated marketing
- B. Differentiated marketing
- C. Concentrated marketing
- D. Micromarketing
Explanation
Undifferentiated marketing treats the whole market as one broad group and uses a common marketing programme. Differentiated marketing serves several segments, while concentrated marketing focuses on one segment.
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