In which product life cycle stage do sales rise rapidly as more customers accept the product and competitors enter the market?
Correct answer: B. Growth stage
- A. Introduction stage
- B. Growth stage
- C. Maturity stage
- D. Decline stage
Explanation
The growth stage is marked by rapidly increasing sales, wider market acceptance and the entry of competitors. The introduction stage usually has slow sales, while maturity and decline occur later in the product's life.
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