A firm collects fresh information by interviewing potential buyers about their preferences. What type of marketing research data is being collected?
Correct answer: C. Primary data
- A. Internal accounting data
- B. Secondary data
- C. Primary data
- D. Published census data
Explanation
Primary data is collected firsthand for a specific research purpose, such as through interviews or surveys. Secondary data already exists and may come from reports, records or published statistics.
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