Which tool is commonly used to show how consumers perceive competing brands according to two product attributes?
Correct answer: D. Perceptual map
- A. Production budget
- B. Sales invoice
- C. Distribution schedule
- D. Perceptual map
Explanation
A perceptual map visually compares how consumers perceive brands on selected attributes, such as price and quality. It helps marketers identify positioning gaps and evaluate competitors.
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