A manufacturer advertises to final consumers and encourages them to request its product from retailers. Which channel promotion strategy is being used?
Correct answer: A. Pull strategy
- A. Pull strategy
- B. Push strategy
- C. Skimming strategy
- D. Penetration strategy
Explanation
A pull strategy creates consumer demand so buyers request the product from retailers and distributors. A push strategy instead promotes the product through channel members to move it toward final customers.
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