A company divides customers according to region, climate and population density. Which segmentation basis is it using?
Correct answer: C. Geographic segmentation
- A. Psychographic segmentation
- B. Demographic segmentation
- C. Geographic segmentation
- D. Behavioural segmentation
Explanation
Geographic segmentation groups customers by location or physical area, such as region and climate. Demographic segmentation uses personal characteristics, while psychographic and behavioural segmentation focus on lifestyles and actions.
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