A company divides customers according to region, climate and population density. Which segmentation basis is it using?
Correct answer: A. Geographic segmentation
- A. Geographic segmentation
- B. Demographic segmentation
- C. Psychographic segmentation
- D. Behavioural segmentation
Explanation
Geographic segmentation groups customers by location or physical area, such as region and climate. Demographic segmentation uses personal characteristics, while psychographic and behavioural segmentation focus on lifestyles and actions.
Last updated
About Marketing
Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
Practise Marketing
80 free Marketing MCQs from Management Sciences, each with the correct answer and an explanation. Unlimited attempts, no account needed.
Exams that ask Management Sciences questions like this
Management Sciences is on 2 papers prepared for on TestUstad, and all of them draw the same bank, so this question is worth knowing for every one of them.
Related questions
A business focuses on maintaining long-term customer relationships through service, trust and repeated interaction. Which concept does this represent?
A business sells machinery to factories, and the purchasing decision is made by a committee representing production, finance and procurement departments. This market is best described as:
A clothing company divides its market into groups based on age, gender and income. Which basis of segmentation is it using?
A company changes the colour, design and packaging of an existing product while keeping its basic function unchanged. Which product strategy is this?
A company checks that its promotional claims are truthful and do not mislead buyers. This practice most directly reflects: