A business focuses on maintaining long-term customer relationships through service, trust and repeated interaction. Which concept does this represent?
Correct answer: A. Relationship marketing
- A. Relationship marketing
- B. Mass marketing
- C. Internal marketing
- D. Merchandising
Explanation
Relationship marketing aims to attract, retain and strengthen valuable customer relationships over time. Mass marketing seeks broad market coverage, while internal marketing mainly addresses employees and merchandising concerns product presentation.
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About Marketing
Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
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