A business focuses on maintaining long-term customer relationships through service, trust and repeated interaction. Which concept does this represent?
Correct answer: D. Relationship marketing
- A. Merchandising
- B. Mass marketing
- C. Internal marketing
- D. Relationship marketing
Explanation
Relationship marketing aims to attract, retain and strengthen valuable customer relationships over time. Mass marketing seeks broad market coverage, while internal marketing mainly addresses employees and merchandising concerns product presentation.
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