The marketing channel strategy that is used for products with high brand loyalty and products have perceivable differences is classified as __________?
Correct answer: A. pull strategy
- A. pull strategy
- B. bundle strategy
- C. shallow strategy
- D. push strategy
Explanation
A pull strategy targets consumers and relies on strong brand preference to make them request the product from retailers. It is suitable when customers show high brand loyalty and perceive meaningful product differences.
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