The kind of shoppers that care the most about performance of product and variety that company offers are classified as ________?
Correct answer: A. service quality shoppers
- A. service quality shoppers
- B. price value customers
- C. affinity customers
- D. interactive customers
Explanation
Service-quality shoppers focus on product performance, quality, and the range or variety offered. Price-value customers are primarily concerned with obtaining acceptable value at a low price.
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