The telemarketing, door-to-door sales, Internet selling and selling through mail orders are classified as the types of ________?
Correct answer: B. Zero-level channel
- A. one-level channel
- B. Zero-level channel
- C. Two-level channel
- D. Three-level channel
Explanation
These methods sell directly from the company to the final customer without a wholesaler or retailer, so they form a zero-level channel. A zero-level channel is also called a direct marketing channel.
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