The approach in which company first selects its target market and manages supply chain from that point in backward direction is classified as _________?
Correct answer: A. demand chain planning
- A. demand chain planning
- B. supply chain planning
- C. predatory planning
- D. hybrid planning
Explanation
Demand chain planning starts with the target market or customer demand and works backward to organize supply. Supply chain planning normally begins from suppliers and moves toward the customer.
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