The example of horizontal channel conflict between intermediary channels is ________?
Correct answer: D. conflict between two retailers
- A. conflict between supplier and producer
- B. conflict between retailer and end user
- C. conflict between wholesaler and retailer
- D. conflict between two retailers
Explanation
Horizontal channel conflict occurs between intermediaries at the same level, such as two retailers competing or disagreeing. Conflict between wholesalers and retailers is vertical channel conflict because they operate at different levels.
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