The channel system of company sells its products directly to its customers is classified as
Correct answer: A. direct marketing channel
- A. direct marketing channel
- B. indirect marketing channel
- C. descriptive channels
- D. functional channels
Explanation
A direct marketing channel has no intermediary between the company and its customers, such as a company selling through its own website or sales force. Indirect channels include wholesalers, retailers, agents, or other intermediaries.
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