In marketing channels, the channel level of company selling its products through retailers, wholesalers, sales agents and brokers is classified as__________?
Correct answer: B. Three-level channel
- A. Two-level channel
- B. Three-level channel
- C. One-level channel
- D. Zero-level channel
Explanation
A producer selling through an agent, wholesaler, and retailer before reaching the customer uses three intermediary levels, so it is a three-level channel. Channel levels count intermediary stages rather than the producer or final customer.
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