The distribution strategy in which products are placed in all possible outlets without considering number of outlets is classified as __________?
Correct answer: C. intensive distribution
- A. exclusive distribution
- B. descriptive distribution
- C. intensive distribution
- D. selective distribution
Explanation
Intensive distribution places a product in as many suitable outlets as possible to maximize availability, as is common for convenience goods. Exclusive distribution uses very few outlets, while selective distribution uses a chosen number.
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