The marketing channel conflict arises when producer of the product establishes two or more channels to sell its products to same market is classified as _________?
Correct answer: D. multi-channel conflict
- A. vertical channel conflict
- B. horizontal channel conflict
- C. sealed channel conflict
- D. multi-channel conflict
Explanation
When a producer uses two or more channels to reach the same market, the channels may compete with one another, creating multichannel conflict. Vertical conflict instead occurs between different levels, such as a producer and retailer.
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