In marketing channels, the channel level of company selling its products only through retailers is classified as __________?
Correct answer: C. One-level channel
- A. Two-level channel
- B. Three-level channel
- C. One-level channel
- D. Zero-level channel
Explanation
A producer selling directly to retailers uses one intermediary level, so it is a one-level channel. A zero-level channel would involve direct selling from producer to final consumer.
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