The convenient way in 'unfreezing stage' is __________?
Correct answer: B. survey research
- A. action research
- B. survey research
- C. marketing research
- D. human research
Explanation
Survey research or survey feedback is a practical way to diagnose employee attitudes and expose the need for change during unfreezing. Marketing research studies markets and customers, not organizational change readiness.
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About Human Resource Management
Human resource management deals with acquiring, developing, rewarding and retaining employees within an organisation. It includes job analysis, recruitment, selection, training, performance appraisal, compensation, career planning, labour relations and workplace discipline. Recruitment attracts applicants, while selection evaluates them and chooses the most suitable candidate.
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