_______ is the concept under which a company carefully integrates and coordinates its may communications channels to deliver a clear consistent and compelling message about the organization and its products?
Correct answer: C. Integrated marketing communications
- A. The promotion mix
- B. Integrated international affairs
- C. Integrated marketing communications
- D. Integrated demand characteristics
Explanation
Integrated marketing communications coordinates advertising, sales promotion, public relations, direct marketing and other channels so customers receive one clear and consistent message. The promotion mix is the set of tools, not the coordination concept itself.
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