___________ is a strategy of using a successful brand name to launch a new of modified product in a new category ?
Correct answer: C. Brand extension
- A. Duobranding
- B. Line extension
- C. Brand extension
- D. Multibranding
Explanation
Brand extension uses an established brand name for a product in a new category, such as a food brand launching household appliances. Line extension instead adds variations within the existing product category.
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