All of the following are commonly recognized promotion budget formal EXCEPT ?
Correct answer: B. the LIFO method
- A. the affordable method
- B. the LIFO method
- C. the percentage of sales method
- D. the objective and task method
Explanation
Common promotion-budget methods include the affordable method, percentage-of-sales method and objective-and-task method, along with competitive-parity budgeting. LIFO is an inventory valuation method, not a promotion budgeting method.
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