A company faces several major decisions in international marketing the first of these decisions is often ?
Correct answer: B. looking at the global marketing environment
- A. deciding whether to go international
- B. looking at the global marketing environment
- C. deciding which markets to enter
- D. deciding how to enter markets
Explanation
International marketing planning begins by examining the global marketing environment, including economic, political, legal, cultural, and technological forces. The firm then decides whether to go international and which markets to enter.
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