A company faces several major decisions in international marketing the first of these decisions is often ?
Correct answer: B. looking at the global marketing environment
- A. deciding whether to go international
- B. looking at the global marketing environment
- C. deciding which markets to enter
- D. deciding how to enter markets
Explanation
International marketing planning begins by examining the global marketing environment, including economic, political, legal, cultural, and technological forces. The firm then decides whether to go international and which markets to enter.
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Individual consumers, firms and markets are examined through demand and supply, elasticity, consumer choice, production, costs, revenue and the determination of prices and output. The topic also covers market structures such as perfect competition, monopoly and oligopoly, plus market failure, externalities and the distinction between microeconomic decisions and economy-wide outcomes.
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