All of the following are methods by which a company can divide up its sales responsibilities EXCEPT ?
Correct answer: B. pychographic trait sales force structure
- A. territorial sales force structure
- B. pychographic trait sales force structure
- C. product sales force structure
- D. customer sales force structure
Explanation
Sales responsibilities are commonly divided by territory, product, or customer, but not by psychographic traits. Psychographics may help segment customers, yet it is not a standard sales-force structure.
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Individual consumers, firms and markets are examined through demand and supply, elasticity, consumer choice, production, costs, revenue and the determination of prices and output. The topic also covers market structures such as perfect competition, monopoly and oligopoly, plus market failure, externalities and the distinction between microeconomic decisions and economy-wide outcomes.
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