The most logical budget setting method is found in the list below. Which is it ?
Correct answer: D. Objective and task method
- A. Affordable method
- B. Percentage of sales method
- C. Competitive parity method
- D. Objective and task method
Explanation
The objective-and-task method first sets communication objectives, identifies the tasks needed, and budgets their costs, making it the most logically grounded method. The other methods rely mainly on affordability, sales, or competitors.
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