The Choice between high markups and high volume is part of which of the following retailer marketing decisions ?
Correct answer: C. Pricing decisions
- A. Target market decisions
- B. Produced assortment and services decisions
- C. Pricing decisions
- D. Promotion decisions
Explanation
Choosing between high markups with lower sales volume and low markups with high volume is a pricing decision. It concerns how much the retailer charges and the resulting sales turnover.
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