A(n) ________ is a name term sign symbol or design, or a combination of these that identifies that maker or seller of a product or service ?
Correct answer: C. brand
- A. Product feature
- B. sponsorship
- C. brand
- D. logo
Explanation
A brand is the complete identifying name, term, sign, symbol, design, or combination used by a seller. A logo is only the visual symbol or design within a brand, so it is narrower.
Report an error
The more specific you are, the faster it gets fixed. A source beats an opinion.
Prefer email? [email protected]
About Microeconomics
Individual consumers, firms and markets are examined through demand and supply, elasticity, consumer choice, production, costs, revenue and the determination of prices and output. The topic also covers market structures such as perfect competition, monopoly and oligopoly, plus market failure, externalities and the distinction between microeconomic decisions and economy-wide outcomes.
Practise Microeconomics
1,742 free Microeconomics MCQs from Economics, each with the correct answer and an explanation. Unlimited attempts, no account needed.
Discussion
Stuck on an option, or know a faster way to get there? Ask or explain it here.
No comments yet. Be the first to explain this one.
Exams that ask Economics questions like this
Economics is on 3 papers prepared for on TestUstad, and all of them draw the same bank, so this question is worth knowing for every one of them.
More Microeconomics questions
A ________ is any activity or benefit offered for sale that is essentially intangible and does not result in the ownership of anything?
When personal interviewing involves inviting six to ten people to gather for a few hours with a trained interviewers to talk about a product service, or organization the method is called ?
The shrinking or distances due to technological advances such as computer and fax connections by telephone are one characteristic of what new challenge to marketing ?
If your company were to make light bulbs to be used in photocopiers you would most likely be selling to a _________ market?
The Choice between high markups and high volume is part of which of the following retailer marketing decisions ?
__________ is person's distinguishing psychological characteristics that lead to his or her own environment?