The shrinking or distances due to technological advances such as computer and fax connections by telephone are one characteristic of what new challenge to marketing ?
Correct answer: A. Rapid globalization
- A. Rapid globalization
- B. The changing world economy
- C. The call for more socially responsible marketing
- D. The micro-chip revolution
Explanation
Technological communication that reduces the importance of physical distance helps firms operate and compete across national borders, a feature of rapid globalization. The microchip revolution is the technological cause, not the marketing challenge described.
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