When personal interviewing involves inviting six to ten people to gather for a few hours with a trained interviewers to talk about a product service, or organization the method is called ?
Correct answer: C. focus group interviewing
- A. Selective sponsorship
- B. Probing
- C. focus group interviewing
- D. the Delphi method
Explanation
A focus group brings a small number of participants together under a trained moderator to discuss a product, service, or organization. The Delphi method usually gathers repeated expert opinions rather than open group discussion.
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