Free Marketing MCQs with Answers
1,700 Marketing MCQs from Management Sciences, each with the correct answer and a written explanation of why it is correct. Free and unlimited, with no account needed.
Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
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1,700 questions · page 16 of 85
- A. every day competitive industry
- B. oligopolistic industry
- C. monopolistic industry
- D. pure competition industry
Explanation: Paper, fertilizer, and steel are typically produced by a small number of large firms, making these industries oligopolistic.
Correct answer: oligopolistic industry- A. barter
- B. compensation deal
- C. offset
- D. buy back arrangement
Explanation: Barter is direct exchange of goods between a buyer and seller without money or a third-party intermediary.
Correct answer: barter- A. equalizing-bid auctions
- B. descending bids auction
- C. ascending bids auctions
- D. sealed-bid auctions
Explanation: A sealed-bid auction allows each seller to submit one confidential bid, so bidders do not successively revise offers.
Correct answer: sealed-bid auctions- A. second-degree price discrimination
- B. first-degree price discrimination
- C. third-degree discrimination
- D. fourth-degree discrimination
Explanation: Second-degree price discrimination charges different prices according to the quantity purchased, such as volume discounts.
Correct answer: second-degree price discrimination- A. English auctions
- B. Dutch auctions
- C. equalizing-bid auctions
- D. Australian auctionsFind Prototyping Services
Explanation: An English auction has one seller and many buyers, with bidders openly raising the offered price until no higher bid is made.
Correct answer: English auctions- A. First degree
- B. Second degree
- C. Third degree
- D. Fourth degree
Explanation: Image, location, channel and time-based pricing charge different prices according to identifiable market segments or purchasing…
Correct answer: Third degree- A. average costs
- B. fixed costs
- C. variable costs
- D. discounted costsTake Economics Courses
Explanation: Average cost is found by dividing total cost by the level of output: average cost = total cost ÷ quantity produced.
Correct answer: average costs- A. target profit pricing
- B. break-even pricing
- C. perceived value pricing
- D. target return pricing
Explanation: Perceived-value pricing sets the price according to what buyers believe the complete offering is worth, including warranty and customer…
Correct answer: perceived value pricing- A. demand
- B. supply
- C. cost
- D. discount and allowance
Explanation: Demand helps determine the price a product can command because buyers' willingness to purchase changes with price.
Correct answer: demand- A. interactive
- B. augmented
- C. elastic
- D. inelastic
Explanation: Demand is inelastic when a price change produces little or no change in quantity demanded.
Correct answer: inelastic311. The cost of products that fluctuate with the level of production are classified as ___________?
- A. total costs
- B. augmented costs
- C. variable costs
- D. fixed costsCompare Credit Cards
Explanation: Variable costs change with production volume, such as raw materials and direct packaging.
Correct answer: variable costs- A. 5333
- B. 6333
- C. 7333
- D. 4333
Explanation: Break-even volume equals fixed cost divided by contribution per unit: $80,000 ÷ ($25 − $10) = 5,333.33 units, so the listed answer is…
Correct answer: 5333- A. $18,000
- B. $16,000
- C. $340,000
- D. $34,000Book Sales Coaching
Explanation: Total cost is found by adding fixed and variable costs: $18,000 + $16,000 = $34,000. The $340,000 option is a misplaced-zero distractor.
Correct answer: $34,000Book Sales Coaching- A. offset
- B. buy back arrangement
- C. barter
- D. compensation deal
Explanation: A compensation deal combines partial cash payment with goods or services supplied by the buyer.
Correct answer: compensation deal- A. loss leader pricing
- B. cash rebates
- C. special customer pricing
- D. special event pricing
Explanation: Loss-leader pricing reduces the price of a well-known product to attract customers, who may then purchase other profitable items.
Correct answer: loss leader pricing- A. break-even pricing
- B. perceived value pricing
- C. target return pricing
- D. value pricing
Explanation: Value pricing offers acceptable or good quality at a relatively low price, stressing customer value rather than maximum margins.
Correct answer: value pricing- A. reduction of discounts
- B. unbundling
- C. delayed quotation pricing
- D. escalator clauses
Explanation: Delayed quotation pricing means the seller postpones fixing the price until the product is completed, which protects against cost changes…
Correct answer: delayed quotation pricing- A. seasonal allowances
- B. trade-off allowances
- C. promotional allowances
- D. trade-in allowances
Explanation: Promotional allowances are extra payments or credits given to channel members for advertising, displaying, or supporting a sales…
Correct answer: promotional allowances- A. employees' salaries
- B. labor wages
- C. fixed costs
- D. variable costs
Explanation: In basic pricing classifications, overheads are treated as fixed costs because they do not change directly with each unit produced or…
Correct answer: fixed costs- A. supply
- B. cost
- C. discount and allowance
- D. demand
Explanation: Cost sets the price floor because selling below total relevant cost cannot be sustained in the long run.
Correct answer: cost