The pricing value of the product which is based on image of buyers about customer support, warranty and support is classified as _________?
Correct answer: C. perceived value pricing
- A. target profit pricing
- B. break-even pricing
- C. perceived value pricing
- D. target return pricing
Explanation
Perceived-value pricing sets the price according to what buyers believe the complete offering is worth, including warranty and customer support. Target-profit and target-return pricing instead begin with a desired financial result.
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