The pricing technique according to which the low price is charged for a quality offering is classified as ___________?
Correct answer: D. value pricing
- A. break-even pricing
- B. perceived value pricing
- C. target return pricing
- D. value pricing
Explanation
Value pricing offers acceptable or good quality at a relatively low price, stressing customer value rather than maximum margins. Perceived-value pricing instead sets price mainly according to what customers believe the offering is worth.
Report an error
The more specific you are, the faster it gets fixed. A source beats an opinion.
Prefer email? support@testustad.com
About Marketing
Marketing covers how organisations identify customer needs, create value and exchange products or services through suitable markets. Key concepts include market segmentation, targeting, positioning, consumer behaviour, the marketing mix of product, price, place and promotion, branding, product life cycle and differences between marketing and selling.
Practise Marketing
1,700 free Marketing MCQs from Management Sciences, each with the correct answer and an explanation. Unlimited attempts, no account needed.
Exams that ask Management Sciences questions like this
Management Sciences is on 2 papers prepared for on TestUstad, and all of them draw the same bank, so this question is worth knowing for every one of them.
More Marketing questions
The promotional pricing technique adopted by retailers and lowering selling prices of well-known brands is classified as ___________?
The form of countertrade in which seller receives some money and some goods for due payments is classified as _________?
If the fixed cost is $18000 and the variable cost is $16000 then the total cost is _________?
The price increasing technique in which companies with long lead times, do not set price until product is finished is classified as _____________?
The extra payment awarded for sales program and advertising is classified as ___________?
The overhead costs are also known as ___________?