All Free Management Sciences MCQs with Answers
Every Management Sciences question in the bank, across all chapters, each with the correct answer and a written explanation. Free and unlimited, with no account needed.
3,770 questions · page 177 of 189
- A. marginal pricing
- B. cost plus pricing
- C. markup pricing
- D. both b and c
Explanation: Adding a standard markup to cost is called markup pricing, also commonly termed cost-plus pricing.
Correct answer: both b and c- A. newspapers
- B. blogs
- C. internet media
- D. all of above
Explanation: Media publics include traditional newspapers as well as blogs and internet-based media because all can affect public awareness of the…
Correct answer: all of above- A. Technological factors
- B. The marketing intermediaries
- C. Political factors
- D. Both a and c
Explanation: Marketing intermediaries belong to the microenvironment because they directly assist with distribution and selling.
Correct answer: The marketing intermediaries- A. buying center
- B. influencers
- C. deciders
- D. gatekeepers
Explanation: The buying center is the complete group of individuals and units participating in an organizational purchase, including users…
Correct answer: buying center- A. 40000
- B. 35000
- C. 30000
- D. 25000
Explanation: Break-even units equal fixed cost divided by contribution per unit: $250,000 ÷ ($40 − $30) = 25,000 units.
Correct answer: 25000- A. Marketing consulting firms
- B. Media firms
- C. Marketing research firms
- D. All of above
Explanation: Marketing services agencies include marketing consulting firms, media firms, and marketing research firms because each provides…
Correct answer: All of above- A. generation X
- B. generation Y
- C. baby boomers
- D. both a and b
Explanation: Millennials are generally identified as Generation Y, the cohort following Generation X and preceding Generation Z.
Correct answer: generation Y- A. commercialization
- B. market testing
- C. free test markets
- D. uncontrolled test markets
Explanation: Commercialization is the stage in new-product development when the product is launched and made available in the market.
Correct answer: commercialization- A. target return pricing
- B. markup return pricing
- C. learning pricing
- D. marginal pricing
Explanation: Target-return pricing sets the price required to achieve a specified return on investment or target profit.
Correct answer: target return pricing3530. The customers of products or services in product life cycles introductory stage are classified as?
- A. innovators
- B. early adopters
- C. middle majority
- D. laggards
Explanation: Innovators are the first customers to adopt a product during its introductory stage, accepting higher risk and uncertainty.
Correct answer: innovators- A. experience curve
- B. learning curve
- C. costing curve
- D. pricing curve
Explanation: The experience curve describes falling unit costs as cumulative production experience increases, including improvements beyond worker…
Correct answer: experience curve- A. inbound promotion
- B. outbound promotion
- C. organizational promotion
- D. consumer promotions
Explanation: Consumer promotions are short-term incentives such as coupons, samples and contests that encourage customer involvement or purchase.
Correct answer: consumer promotions- A. new task
- B. modified rebuy
- C. straight rebuy
- D. solutions selling
Explanation: A straight rebuy occurs when an organisational buyer routinely reorders the same product from the same supplier without changes.
Correct answer: straight rebuy- A. Market growth rate
- B. Relative market share
- C. Portfolio analysis
- D. Both b & c
Explanation: The horizontal axis of the BCG growth-share matrix measures relative market share, while the vertical axis measures market growth rate.
Correct answer: Relative market share- A. product driven
- B. customer driven
- C. economy driven
- D. cost driven
Explanation: Cost-based pricing begins with the product's cost and adds a margin, so it is commonly described as product-driven pricing.
Correct answer: product driven- A. $600,000
- B. $300,000
- C. $400,000
- D. $500,000
Explanation: At break-even, fixed cost equals break-even volume multiplied by unit contribution: 20,000 × $15 = $300,000.
Correct answer: $300,000- A. Microenvironment
- B. Macro environment
- C. Organizations environment
- D. Market environment
Explanation: Macroenvironment refers to broad societal forces such as demographics, technology, economics and culture that influence organizations.
Correct answer: Macro environment- A. inside sales force
- B. outside sales force
- C. channel intermediaries
- D. none of the above
Explanation: A field sales force works in the field by visiting customers and prospects, so it is also called an outside sales force.
Correct answer: outside sales force- A. product concept
- B. production phase
- C. production screening
- D. none of above
Explanation: After ideas are screened, the strongest idea is converted into a product concept, which describes the product in meaningful terms for…
Correct answer: product concept- A. indirect sales management
- B. direct sales management
- C. sales force management
- D. persuasion management
Explanation: Sales force management covers planning, organizing, implementing and controlling the activities of the sales team.
Correct answer: sales force management