All Free Management Sciences MCQs with Answers

• A. buying of anything
• B. ownership of anything
• C. selling of anything
• D. marketing of anything

Explanation: Services are intangible activities or benefits and do not transfer ownership of a physical item.

• A. sought products
• B. unsought products
• C. specialty products
• D. shopping products

Explanation: The standard consumer-product classes are convenience, shopping, specialty, and unsought products.

• A. barter system
• B. products
• C. services
• D. distribution channels

Explanation: Airline transportation and home repair provide activities or benefits rather than physical goods, so both are services.

• A. consumer products
• B. industrial products
• C. augmented products
• D. specialty products

Explanation: A lawn mower bought for a landscaping business is used to support business operations and generate revenue, making it an industrial…

• A. augmented product or services
• B. convenience products and services
• C. shopping goods or services
• D. sought products or services

Explanation: Convenience products and services are purchased quickly and with little comparison when the need is noticed, such as routine groceries or…

• A. Coca-Cola of different flavors
• B. P&G detergents brands as 'Tide, Ivory, Dreft'
• C. Toyota new brand 'Scion'
• D. Kellogg's Special K' snacks and protein waters

Explanation: Multibranding means one company markets several separate brands within the same product category.

• A. sought specialty products
• B. augmented industrial product
• C. unsought shopping products
• D. unsought consumer products

Explanation: Life insurance is commonly classified as an unsought consumer product because people generally do not seek it actively and often need…

• A. specialty products
• B. subspecialty products
• C. convenience products
• D. unsought products

Explanation: Low-priced, frequently purchased items placed in convenient retail locations are convenience products.

• A. specialty products
• B. unsought products
• C. convenient products
• D. unsought specialty products

Explanation: Specialty products have distinctive characteristics or strong brand identification, leading buyers to make a special effort to obtain…

• A. convenience products
• B. unsought products
• C. shopping products
• D. augmented products

Explanation: Toffees and candies are bought frequently, with little comparison and minimal effort, so they are convenience products.

• A. design a product
• B. determine cost of product
• C. set price based on cost
• D. convince buyer about products value

Explanation: Cost-based pricing proceeds from product design to cost determination and then to setting the price by adding an appropriate margin to…

• A. unsought services
• B. augmented services
• C. industrial services
• D. specialty products

Explanation: Preplanned funeral services are unsought services because consumers do not normally consider or seek them during routine purchasing.

• A. non-shopping products
• B. shopping products
• C. specialty products
• D. unsought products

Explanation: Shopping products are selected after consumers compare alternatives on factors such as quality, price, style, and suitability.

• A. sought industrial products
• B. specialty industrial products
• C. shopping consumer products
• D. augmented products

Explanation: Shopping consumer products usually require explanation and comparison before purchase, making personal selling useful alongside…

• A. unsought products
• B. shopping products
• C. specialty products
• D. industrial convenient products

Explanation: Medical and legal services depend on the recognised expertise and reputation of particular professionals, so customers make a special…

• A. consumer products
• B. augmented product
• C. industrial products
• D. de-augmented product

Explanation: Luxury cars purchased as particular brands are consumer products because they are bought for personal or household use.

• A. Three groups
• B. Two groups
• C. Four groups
• D. Five groups

Explanation: Industrial products are commonly grouped into materials and parts, capital items, and supplies and business services.

• A. unsought product
• B. specialty shopping products
• C. industrial products
• D. specialty products

Explanation: Designer clothing is usually a specialty product because buyers seek particular designers or labels and are willing to make extra effort…

• A. product experience
• B. intangible products
• C. tangible product
• D. services

Explanation: A QWERTY keyboard is a physical feature of the BlackBerry, so it belongs to the product's tangible or actual characteristics.

• A. consumer products
• B. industrial products
• C. augmented products
• D. core customer value

Explanation: Industrial products are purchased for use in business operations, production, or resale rather than for personal consumption.