All Free Management Sciences MCQs with Answers
Every Management Sciences question in the bank, across all chapters, each with the correct answer and a written explanation. Free and unlimited, with no account needed.
3,770 questions · page 118 of 189
- A. supplying activities
- B. primary activities
- C. financial activities
- D. support activities
Explanation: Support activities such as procurement, technology development and human-resource management assist the primary value-creating activities.
Correct answer: support activities- A. communicating the value
- B. providing the value
- C. making the superior product
- D. choosing the value
Explanation: The value-creation sequence moves from choosing the value through segmentation, targeting and positioning, to providing the value, and…
Correct answer: communicating the value- A. marketing plan
- B. strategic plan
- C. corporate plan
- D. marketing objective
Explanation: A marketing plan is the written roadmap that states marketing objectives and specifies the strategies and actions for achieving them.
Correct answer: marketing plan2344. The gathered and acted upon information about the market and its offerings is the part of _________?
- A. the customer acquisition process
- B. the market-sensing process
- C. the fulfill management process
- D. the new-offering process
Explanation: Market sensing involves collecting information about customers, competitors and market offerings, then using that information in…
Correct answer: the market-sensing process2345. The network of specific suppliers and distributors to create superior value is called __________?
- A. marketing chain
- B. value chain
- C. product chain
- D. supply chain
Explanation: A supply chain links suppliers, producers and distributors involved in making and delivering an offering.
Correct answer: supply chain- A. primary activities
- B. marketing activities
- C. financial activities
- D. raw material activities
Explanation: Inbound logistics brings inputs into the firm, while outbound logistics moves finished goods to customers; both are primary activities in…
Correct answer: primary activities- A. environmental opportunity
- B. environmental threat
- C. environmental strength
- D. environmental weakness
Explanation: An environmental threat is an external challenge that can reduce sales or profitability if the firm does not respond defensively.
Correct answer: environmental threat- A. service alliance
- B. logistic alliances
- C. product alliance
- D. pricing collaborations
Explanation: A product alliance occurs when firms cooperate around the production, licensing or distribution of a product.
Correct answer: product alliance- A. all of the above
- B. targeting
- C. positioning
- D. segmentation
Explanation: Choosing the value means deciding which customers to serve and how to be perceived, using segmentation, targeting and positioning.
Correct answer: all of the above- A. customer acquisition process
- B. all of the above
- C. CRM process
- D. market sensing process
Explanation: Core business processes include sensing market needs, acquiring customers, and managing customer relationships, among others.
Correct answer: all of the above2351. The strategic plan to carry activities for profitable business unit is the activity of _________?
- A. corporate level
- B. division level
- C. decision level
- D. business unit level
Explanation: A business-unit-level plan explains how a particular strategic business unit will compete and perform its activities profitably.
Correct answer: business unit level- A. both A and B
- B. tactical level
- C. organizational level
- D. strategic level
Explanation: Marketing planning is commonly divided into strategic planning, which sets long-term direction, and tactical planning, which specifies…
Correct answer: both A and B- A. division planning
- B. corporate planning
- C. business planning
- D. product planning
Explanation: Planning begins at the corporate level, where the organization defines its mission, objectives, and overall portfolio direction.
Correct answer: corporate planning- A. management
- B. objective
- C. strategy
- D. alliances
Explanation: A strategy is a broad game plan for achieving organizational goals, while an objective states the desired result itself.
Correct answer: strategy- A. source of competitive advantage
- B. perceived benefits
- C. variety of markets
- D. easy imitation
Explanation: A core competency should provide customer benefits, open access to several markets, and be difficult for competitors to imitate.
Correct answer: easy imitation- A. primary activities
- B. financial activities
- C. raw materials
- D. marketing activities
Explanation: Operations, sales, and services are activities that directly contribute to creating, delivering, and supporting a product, so they belong…
Correct answer: primary activities- A. Two
- B. Three
- C. Four
- D. Five
Explanation: Marketing planning commonly recognizes four organizational levels: corporate, division, business unit, and product.
Correct answer: Four- A. Four primary activities
- B. Seven primary activities
- C. Six primary activities
- D. Five primary activities
Explanation: Porter's value chain identifies five primary activities: inbound logistics, operations, outbound logistics, marketing and sales, and…
Correct answer: Five primary activities2359. All the activities that define the target markets and potential customer's is the part of _________?
- A. customer relationship management
- B. the strategic management process
- C. the new-offering process
- D. customer acquisition process
Explanation: Customer acquisition includes identifying target markets and potential customers before attracting them to the firm.
Correct answer: customer acquisition process- A. current products in new market
- B. new products for new markets
- C. new products in new market
- D. current product in current market
Explanation: Market development means taking current products into new markets or reaching new customer segments.
Correct answer: current products in new market