The stage is the product life cycle that focuses on expanding market and creating product awareness and trails is the ?
Correct answer: B. introduction stage
- A. decline stage
- B. introduction stage
- C. growth stage
- D. maturity stage
Explanation
The introduction stage is when a product is launched, so the firm concentrates on building awareness, encouraging trials and expanding the initial market. Rapid sales growth is the characteristic focus of the subsequent growth stage.
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