Rolls Royce uses which of the following distribution formats ?
Correct answer: B. Exclusive distribution
- A. Intensive distribution
- B. Exclusive distribution
- C. Selective distribution
- D. Open distribution
Explanation
Rolls-Royce uses exclusive distribution because its luxury vehicles are offered through a very limited number of authorised dealers. Intensive distribution would place a product in as many outlets as possible, which does not fit a prestige brand.
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