In evaluating messages for advertising telling how the product is better than the competing brands aims at making the ad ?
Correct answer: B. distinctive
- A. meaningful
- B. distinctive
- C. believable
- D. remembered
Explanation
Showing how a product is better than competing brands makes the advertisement distinctive by highlighting its difference. Meaningful relates to customer needs, while believable concerns whether the claim can be trusted.
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Individual consumers, firms and markets are examined through demand and supply, elasticity, consumer choice, production, costs, revenue and the determination of prices and output. The topic also covers market structures such as perfect competition, monopoly and oligopoly, plus market failure, externalities and the distinction between microeconomic decisions and economy-wide outcomes.
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