A _______ is a promotion strategy that calls for using the sales force and trade promotion to move the produce through channels ?
Correct answer: A. push strategy
- A. push strategy
- B. pull strategy
- C. blocking strategy
- D. integrated strategy
Explanation
A push strategy uses the company’s sales force and trade promotions to persuade intermediaries to carry and move the product through the distribution channel. A pull strategy instead creates consumer demand that draws the product through the channel.
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Individual consumers, firms and markets are examined through demand and supply, elasticity, consumer choice, production, costs, revenue and the determination of prices and output. The topic also covers market structures such as perfect competition, monopoly and oligopoly, plus market failure, externalities and the distinction between microeconomic decisions and economy-wide outcomes.
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