Even through buying roles in the family change constantly the _________ has traditionally been the main purchasing agent for the family?
Correct answer: A. wife
- A. wife
- B. husband
- C. teenage children
- D. grandparent
Explanation
The wife has traditionally been treated in consumer-behaviour studies as the family’s main purchasing agent, although modern household roles are more varied. The question tests the traditional pattern rather than current family arrangements.
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Individual consumers, firms and markets are examined through demand and supply, elasticity, consumer choice, production, costs, revenue and the determination of prices and output. The topic also covers market structures such as perfect competition, monopoly and oligopoly, plus market failure, externalities and the distinction between microeconomic decisions and economy-wide outcomes.
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