The fact that services are sold, produced and consumed at the same time refers to which of the following service characteristics ?
Correct answer: B. Inseparability
- A. Intangibility
- B. Inseparability
- C. Variability
- D. Perishability
Explanation
Inseparability means a service is generally produced and consumed simultaneously, so the provider and customer often participate in the same service encounter. Intangibility concerns the service's lack of physical form, not its timing.
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