The orange juice manufacturers know that orange juice is most often consumed in the mornings. However they would like to change this and make the drink acceptable during other time periods during the day Which form of segmentation would they need to work with and establish strategy reflective of their desires ?
Correct answer: C. occasion segmentation
- A. gender segmentation
- B. benefit segmentation
- C. occasion segmentation
- D. age and lief-cycle segmentation
Explanation
Occasion segmentation divides consumers according to when or under what occasion they use a product, such as morning, afternoon or evening. The manufacturers would use it to encourage orange-juice consumption beyond breakfast.
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