More and more salespeople are being evaluated and compensated based on different measures than in the past. All of the following are illustrations of those measures EXCEPT ?
Correct answer: B. competitive predatory pricing performance
- A. long term customer sanctification
- B. competitive predatory pricing performance
- C. full customer service
- D. retention rates
Explanation
Modern sales evaluation may include customer satisfaction, service quality and retention rates because these reflect long-term relationships. Competitive predatory pricing performance is not a normal customer-focused measure of salesperson effectiveness.
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Individual consumers, firms and markets are examined through demand and supply, elasticity, consumer choice, production, costs, revenue and the determination of prices and output. The topic also covers market structures such as perfect competition, monopoly and oligopoly, plus market failure, externalities and the distinction between microeconomic decisions and economy-wide outcomes.
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