In terms of execution style a family seated at the dinner table enjoying the advertised product would be an example of which of the following types of advertising ?
Correct answer: A. Slice of life
- A. Slice of life
- B. Lifestyle
- C. Mood or imagery
- D. Personality symbol
Explanation
A family using a product in an ordinary everyday setting illustrates the slice-of-life execution style. Lifestyle advertising instead presents a product as part of a particular way of living, while mood or imagery relies mainly on atmosphere.
Report an error
The more specific you are, the faster it gets fixed. A source beats an opinion.
Prefer email? [email protected]
About Microeconomics
Individual consumers, firms and markets are examined through demand and supply, elasticity, consumer choice, production, costs, revenue and the determination of prices and output. The topic also covers market structures such as perfect competition, monopoly and oligopoly, plus market failure, externalities and the distinction between microeconomic decisions and economy-wide outcomes.
Practise Microeconomics
1,742 free Microeconomics MCQs from Economics, each with the correct answer and an explanation. Unlimited attempts, no account needed.
Discussion
Stuck on an option, or know a faster way to get there? Ask or explain it here.
No comments yet. Be the first to explain this one.
Exams that ask Economics questions like this
Economics is on 3 papers prepared for on TestUstad, and all of them draw the same bank, so this question is worth knowing for every one of them.
More Microeconomics questions
___________ have contractual authority to sell a manufacturer's entire output?
More and more salespeople are being evaluated and compensated based on different measures than in the past. All of the following are illustrations of those measures EXCEPT ?
The orange juice manufacturers know that orange juice is most often consumed in the mornings. However they would like to change this and make the drink acceptable during other time periods during the day Which form of segmentation would they need to work with and establish strategy reflective of their desires ?
Concerns that the manufactures of harmful products such as tobacco have influence on lawmakers to the detriment of the public interest is used as evidence of which criticism of marketing ?
The __________ is a person within a reference group who because of special skills knowledge personality or other characteristics exerts influence on others ?
_________ are products bought by individuals and organizations for further processing or for use in conducting a business?