In terms of execution style a family seated at the dinner table enjoying the advertised product would be an example of which of the following types of advertising ?
Correct answer: A. Slice of life
- A. Slice of life
- B. Lifestyle
- C. Mood or imagery
- D. Personality symbol
Explanation
A family using a product in an ordinary everyday setting illustrates the slice-of-life execution style. Lifestyle advertising instead presents a product as part of a particular way of living, while mood or imagery relies mainly on atmosphere.
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Individual consumers, firms and markets are examined through demand and supply, elasticity, consumer choice, production, costs, revenue and the determination of prices and output. The topic also covers market structures such as perfect competition, monopoly and oligopoly, plus market failure, externalities and the distinction between microeconomic decisions and economy-wide outcomes.
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