The __________ is a person within a reference group who because of special skills knowledge personality or other characteristics exerts influence on others ?
Correct answer: C. opinion leader
- A. facilitator
- B. referent actor
- C. opinion leader
- D. social role player
Explanation
An opinion leader is a knowledgeable or respected member of a reference group whose views influence others' attitudes or purchases. The other terms are not the standard marketing concept for this role.
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Individual consumers, firms and markets are examined through demand and supply, elasticity, consumer choice, production, costs, revenue and the determination of prices and output. The topic also covers market structures such as perfect competition, monopoly and oligopoly, plus market failure, externalities and the distinction between microeconomic decisions and economy-wide outcomes.
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