The __________ is a person within a reference group who because of special skills knowledge personality or other characteristics exerts influence on others ?
Correct answer: C. opinion leader
- A. facilitator
- B. referent actor
- C. opinion leader
- D. social role player
Explanation
An opinion leader is a knowledgeable or respected member of a reference group whose views influence others' attitudes or purchases. The other terms are not the standard marketing concept for this role.
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