A(n) _____ are computerized collections of information obtained from data sources within the company ?
Correct answer: D. internal databases
- A. retrieval systems
- B. marketing research reports
- C. flow diagrams and PERT charts
- D. internal databases
Explanation
Internal databases are computerized collections of customer, sales, inventory and other information generated from sources within the company. The other options are reports, planning tools or search mechanisms rather than the underlying information collection.
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Individual consumers, firms and markets are examined through demand and supply, elasticity, consumer choice, production, costs, revenue and the determination of prices and output. The topic also covers market structures such as perfect competition, monopoly and oligopoly, plus market failure, externalities and the distinction between microeconomic decisions and economy-wide outcomes.
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